Target More Than Magic When it comes to setting goals and aiming towards success, it is important to strive for more than just the ordinary or expected. The concept of "target more than magic" suggests that individuals should aim for goals that go beyond what is considered remarkable or exceptional. It encourages going above and beyond the average and reaching for greatness. In many aspects of life, aiming for the extraordinary can lead to personal growth, fulfillment, and achievement. By setting ambitious goals, individuals push themselves to step outside of their comfort zones and challenge their own limits. This can result in increased motivation and determination, as well as the development of new skills and abilities.
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We wanted to speak to this creating a dreamlike, whimsical world that didn t advocate perfection or some unrealistic ideal, but rather, magic and the surreal. The playful brand illustration style brings more joy across every touchpoint with twinkling, magical creatures and skateboards sparkling off into the distance.
This can result in increased motivation and determination, as well as the development of new skills and abilities. Targeting more than magic also promotes the idea of continuous improvement. Rather than being content with past successes, individuals strive to constantly better themselves and accomplish even greater feats.
Target more than mgic
Challenge
Target wanted to do something they’d never done before. Their first ever cross-category brand: aimed at eight to twelve year-olds girls, and featuring over 500 products from apparel, beauty, tech, and stationery.
To resonate with this audience, they invited COLLINS to develop and launch an inclusive, imaginative brand that embraces girls’ uniqueness and self-expression.
Solution
Girly. The meaning of this word evolves as young girls define it for themselves. Loud. Messy. Confident. Silly. Strong. Funny. Smart. Bold. Kind. ‘Girly’ is a small word that contains a magnitude of personality and possibility. We wanted to create a brand that allowed room for all of it.
Because it ain’t easy being a tween. You’re not a kid. Not yet a teenager. It’s often the resilience of your own imagination that gets you through it. We wanted to speak to this–creating a dreamlike, whimsical world that didn’t advocate perfection or some unrealistic ideal, but rather, magic and the surreal.
‘You don’t have to be perfect to be amazing’–More Than Magic champions girls as they imagine who they are and who they could be. The playful brand illustration style brings more joy across every touchpoint with twinkling, magical creatures and skateboards sparkling off into the distance. Every element in our system is supported by an expansive color strategy that welcomes girls as they experiment with their own personal style and identity.
We’re thrilled to have partnered so closely with Target in helping to shape and bring this brand to life.
More Than Magic launched in Summer 2019. As a spirited beacon of self-expression, tweens shamelessly donned their sequined jackets, and post-tweenage-girls (a.k.a moms) said “it’s honestly kind of hard not to fall in love with it at first sight”.
That’s more than magic to us.
Team
- Gabe Benzur
- Megan Bowker
- Madeleine Carrucan
- Brian Collins
- Michelle Fonseca
- Cheryl Johnson
- Mari Juliano
- Sanuk Kim
- Sohee Kim
- Tomas Markevicius
- Dave Rowland
- Barney Stepney
- Kris Wong
- Target Creative
To resonate with this audience, they invited COLLINS to develop and launch an inclusive, imaginative brand that embraces girls’ uniqueness and self-expression.
This mindset focuses on self-improvement and encourages individuals to keep pushing forward, even when faced with obstacles or setbacks. Furthermore, targeting more than magic emphasizes the importance of aiming for goals that have a positive impact on others and the world. By setting goals that not only benefit oneself, but also contribute to the betterment of society, individuals can create a lasting legacy and leave a positive mark on the world. In summary, targeting more than magic encourages individuals to set ambitious goals, continually improve themselves, and make a positive impact on others. By aiming for greatness and going beyond what is ordinary or expected, individuals can unlock their full potential and achieve long-term success and fulfillment..
Reviews for "Tapping into the Potential of Advanced Targeting"
1. Allison - 2 stars - I was really disappointed with "Target more than magic". The plot was confusing and the characters were flat and uninteresting. I couldn't connect with any of them and I found myself not caring about what happened to them. Additionally, the writing style was dry and lacked any sort of emotion. Overall, I found the book to be dull and unengaging.
2. Jake - 1 star - I couldn't even bring myself to finish "Target more than magic". The writing was so convoluted and hard to follow that it made reading a chore. The author seemed to be trying too hard to be clever and it just came across as pretentious. The characters were also incredibly one-dimensional and lacked any kind of depth. I was very disappointed with this book and would not recommend it.
3. Sarah - 2 stars - "Target more than magic" was not what I was expecting at all. The story was all over the place and it was hard to keep track of what was happening. The dialogue was also unrealistic and forced, making it difficult to engage with the characters. The pacing was off and it felt like nothing was happening for the majority of the book. Overall, I found it to be a confusing and lackluster read.
4. Max - 1 star - I found "Target more than magic" to be extremely predictable and formulaic. The plot twists were cliché and I saw them coming from a mile away. The characters were also incredibly stereotypical and lacked any originality. It felt like I had read this story a hundred times before and I was bored by the lack of originality. I would not recommend this book to anyone looking for something fresh and exciting.