Magic After Dark Magic has always captivated the human imagination, with its promises of otherworldly possibilities and supernatural powers. And while magic has traditionally been associated with mystical rituals performed under the cover of darkness, the concept of "magic after dark" takes on a whole new meaning. In popular culture, magic after dark often refers to the realm of occult practices, witchcraft, and rituals performed by practitioners of the dark arts. This notion has been perpetuated by books, movies, and television shows that portray magic and sorcery as mysterious and sinister forces that operate predominantly at night. These depictions tend to blur the line between fiction and reality, enticing audiences with tales of forbidden knowledge and secret societies. However, beyond its fictional representations, magic after dark can also have a more literal interpretation.

Orlando Magic Announce New Marketing Brand Campaign, Magic Together

ORLANDO - In continuing to build off of the Orlando Magic's commitment to the Central Florida community and its fans, the team has unveiled its new marketing brand campaign, Magic Together. The campaign represents the united front the Magic forges with the fans bound by a common passion and love for the game and the city of Orlando. Magic Together is about teamwork and that together – the fans, players, coaches, staff and ownership – are greater than the sum of its parts.

The new campaign updates the Magic's message and reaffirms the franchise's unwavering pursuit to success and what it means to achieve that success together as a team. Hallmarks of the campaign are unity, dedication and team.

The theme resonates in all the Magic do both on and off the court. Under the DeVos family's ownership, the Magic have seen great success in its relatively short history, winning six division championships (1995, 1996, 2008, 2009, 2010, 2019) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. The Magic have reached the playoffs 16 times in the last 27 seasons (since 1993-94), including each of the last two seasons.

Through the team's community work, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $25 million to local nonprofit community organizations over the last 30 years.

And all of this is only possible through the collective work of the players, coaches, ownership, staff, fans, partners and city… Together.

The Magic officially unveiled the new marketing campaign to the Central Florida market on November 11 through a video, click here, that debuted on the team's social media channels. In addition, Magic Together will be seen in a variety of other areas including the team’s social media platforms, the team website – orlandomagic.com, through corporate partners, social media, digital vehicles, collateral pieces and grassroots efforts.

Magic Together is also weaved within the Magic's community work planned for this season, including turkey dinner distributions for Thanksgiving with Orange County, Coalition for the Homeless Thanksgiving service, Pepsi and Magic holiday initiative, toy drive with Mayor Demings and Orange County, OMYF fundraisers, Magic of Mentoring program and Veteran's Day celebration and community support.

Magic Together Anthem
Together, we stand united as a community of Magic fans with a common passion and love for the game.
Where teamwork and dedication are at the heart of everything we do.
Training hard. Playing with hustle. And putting others ahead of ourselves.
Where assists aren’t just a stat, but a way of life.
Through adversity and challenges, we encourage each other, help each other, and lift each other up.
We cheer together, from our living rooms, chat rooms and in the arena.
On the court and off the court, we accomplish more together.
We are one team: players, coaches, fans and community.
Together, we are strong. Together, we overcome.
We are MAGIC TOGETHER

Orlando Magic Announce New Marketing Brand Campaign, Magic Together

ORLANDO – In continuing to build off of the Orlando Magic’s commitment to the Central Florida community and its fans, the team has unveiled its new marketing brand campaign, Magic Together. The campaign represents the united front the Magic forges with the fans bound by a common passion and love for the game and the city of Orlando. Magic Together is about teamwork and that together – the fans, players, coaches, staff and ownership – are greater than the sum of its parts.

Representing: Dr. Phillips, Gotha, Horizon West, Lake Avalon, MetroWest, Oakland, Ocoee, Orlando, Orlo Vista, Pine Hills, Windermere & Winter Garden

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The West Orange Chamber of Commerce is a state certified chamber of commerce serving West Orange County of Florida as a 501-(c)-6. As the leading business advocate in West Orange County Florida, the West Orange Chamber of Commerce provides exposure, publishes promotional material, and provides marketing channels to and for its members. While the West Orange Chamber of Commerce maintains strict editorial control over all content that it distributes and publishes on behalf of its membership that is received from or provided by Chamber Members which is published by the Chamber, your use of and reliance upon any or all such matters is at your sole risk and you are cautioned to do your own independent investigation and evaluation before using or relying on any such matters. The West Orange Chamber is not responsible for and makes no warranties or representations of the accuracy, authority, or ownership of materials, photographs, offers, statements, assertions, or any other matter and content.

Orlando Magic email marketing overview

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However, beyond its fictional representations, magic after dark can also have a more literal interpretation. Consider the starry night sky, with its vastness and untold wonders. The darkness of night creates a canvas on which the celestial magic unfolds, with sparkling stars, brilliant constellations, and mesmerizing phenomena like the Northern Lights.

Orlando Magic email marketing data and campaign insights

Data from the last 90 days.

Sending Behavior Insights

• Average emails sent / week 1.13
• vs. Last Year 13%
• vs. MailCharts Index -63%

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Promotional Rate Insights

• Average promotion rate 11%
• vs. Last Year -59%
• vs. MailCharts Index -80%

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How often do emails include a promotion?

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Subject Line Insights

• Average subject line length 51 characters
• MailCharts Index 35 characters

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We detected Orlando Magic is using Click Dimensions.

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Orlando Magic ecommerce lifecycle campaigns and user journeys

MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on Orlando Magic’s marketing strategy to help you build and optimize your email sequences and user journeys.

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Orlando magic marketing

The Orlando Magic uses Wordsmith to generate custom in-app and email messaging to each and every one of their fans, boosting fan engagement and season ticket renewals.

• 80% Positive Email Response
• Increase Awareness of Loyalty Program

Orlando Magic | Industry: Sports & Entertainment
All NBA teams compete with other local attractions for family entertainment dollars. The Orlando Magic faces especially stiff competition – not just from that other brand of magic found in theme parks down the road, but also from the weather. When sunny days beckon, the Amway Center needs to beckon even harder.

Given these challenges, it’s no surprise that the Magic conducts its business with data-driven rigor. And according to that data, season ticket holders account for 70% of the Orlando Magic’s ticketing revenue stream. To win ticketholders’ approval, the team wants to offer a customer experience that is personalized to each individual fan. That’s why they customize their email copy with Wordsmith.

Using the Wordsmith platform to automatically turn data-driven insights into fan-friendly language, the Magic achieves customer loyalty and revenue results that are not possible without automation.

The strongest predictor of Magic season ticket renewal is the ticket holder’s ability to actually use the tickets. Most fans don’t go to every game, and they might try to resell tickets they can’t use on the Magic’s own website. But those tickets might not sell, and they compete with the ones the team sells directly. Now, under a new program, ticket holders can return their seats to the Magic in exchange for Magic Money – a loyalty currency fans can use for unique experiences like locker room tours, food, and seat upgrades.

But when does it make sense for fans to trade in seats for Magic Money, and when should they hold out for cash from reselling their tickets? The Magic wants to give each fan the best advice, but every situation is different. Fortunately, the Magic knows a thing or two about individual outreach.

“Our goal is to pursue deep personalization for our customers,” says Anthony Perez, the team’s Chief Marketing Officer. His team leverages predictive models to determine each fan’s likely behavior. They use segmentation to determine what email images to display. And they customize the offers, invitations, and recommendations that fans receive.

“The hardest thing to personalize,” says Perez, “is email copy on a large scale.”

Because we’re an organization that is built on data, the Wordsmith platform is really exciting. It’s going to open up many new ways of reaching our fans with fun, friendly content made just for them.

Using SAS to analyze customer data, the team targets those whose tickets are not likely to be resold. Then, using the Wordsmith platform for natural language generation, the team automatically turns each customer’s specific data into a personalized email. The emails take each fan’s unique situation into account and explain it using natural language.

With Wordsmith, the Magic has full control over the content they produce for each fan and can communicate in their brand voice about any scenario a unique customer’s data presents.

The emails encourage fans to trade their tickets for Magic Money, which makes good business sense. But the team’s larger goal in providing resale options is to be helpful to the fans. Using Wordsmith’s precisely customized copy, the Magic seeks to increase season ticketholders’ satisfaction by explaining a way to get more value from their investment.

By that measure, the emails clearly succeeded. Recipients were asked to click on a smiley or frowny face to indicate an emails helpfulness; over 80% responded positively.

As for Perez, the Chief Marketing Officer sees more automated writing in the team’s future.

“Because we’re an organization that is built on data, the Wordsmith platform is really exciting,” he says. “It’s going to open up many new ways of reaching our fans with fun, friendly content made just for them.”

In this context, magic after dark represents the enchantment and awe that the majestic night sky evokes in us. Moreover, magic after dark can symbolize the hidden powers and potential we possess within ourselves. Just as the night provides a veil of secrecy, it can also be a time for introspection and personal transformation. Many individuals find solace and inspiration during the quiet hours of the night, when distractions subside and the mind is free to wander. This is when dreams are born, creativity flourishes, and new ideas take shape. In this sense, magic after dark becomes a metaphor for tapping into our inner magic and exploring the depths of our imagination. It is essential to recognize that the concept of magic after dark is multifaceted and can be interpreted in various ways. Whether it conjures images of dark rituals or the serene beauty of the night sky, magic after dark fascinates and captivates us. It serves as a reminder of the mystery and wonder that surround us, both in the physical world and within ourselves. So, as the night falls, let us embrace the magic that awaits us in the darkness and allow ourselves to be enchanted by its spell..

Reviews for "The Theatre of Shadows: Uncovering the Art of Dark Magic"

1. Samantha - 2/5 stars - I was really disappointed with "Magic after dark". I found the characters to be underdeveloped, and the plot felt rushed and predictable. The magic system, which I was really looking forward to, was also poorly explained and inconsistent. Overall, I felt like the book had potential but fell short in execution.

2. Michael - 1/5 stars - I couldn't even finish "Magic after dark". The writing was extremely amateurish and the dialogue was cringeworthy. The characters were one-dimensional and lacked any depth or relatability. The pacing was also incredibly slow, making it hard for me to stay engaged. I would not recommend this book to anyone.

3. Jennifer - 2/5 stars - "Magic after dark" had an interesting premise, but it failed to deliver. The world-building felt half-baked and there were so many unanswered questions. The romance in the book also felt forced and unrealistic. I wanted to like it, but it just didn't live up to my expectations.

Beyond Twilight: The Allure of Magic After Dark