The Encyclopedia of Magical Herbs is a comprehensive guide that provides a wealth of information about the various herbs used in magical practices. It explores the history, mythology, symbolism, and medicinal properties of each herb, offering a holistic understanding of their magical significance. This encyclopedia covers a vast array of herbs, from the commonly known such as lavender and sage, to the lesser-known ones like mugwort and valerian. Each entry includes an in-depth description of the herb, its botanical properties, and its spiritual and magical associations. The book delves into the ancient civilizations and cultures that first used these herbs for their magical properties, including the ancient Egyptians, Greeks, and Romans. It explores how these herbs were utilized in rituals, ceremonies, and spells to enhance magical energies, protect against negative influences, and facilitate healing.

The Daily Ping

Back when microwaves were just starting to become standard equipment in kitchens, the microwave-ready food selection wasn’t that great. (Nowadays it’s weird to think of a frozen food that isn’t microwaveable.) One of the first foodstuffs I remember having in the microwave was a brand called Micro Magic.

They started with the simple, humble french fry. You’d get a three-pack of small boxes with a fair serving of crinkle-cut fries in each. Made sense, since it came from Simplot, the largest potato food manufacturer on earth. But then they expanded into sandwiches (burgers, chicken sandwiches) and – something I had totally forgotten about – milkshakes.

That’s right! They were sold in two-packs, and were frozen ice cold. After a good 30 seconds or so in the microwave, and a little stirring, you had a milkshake. It’s not that milkshakes are really difficult to make, or anything, but this was whiz-bang new technology!

Were the foods any good? Well, as good as microwave fries, burgers, and milkshakes sound, frankly. There aren’t any big sites talking about Micro Magic anymore, and a decent Google search brings back a few stray memories… nothing more.

My sister and I loved the shakes we have been trying to find them forever . We still talk about them.

i posted a pic of the fries (still sold in japan) on my flickr. just click on my name to see it.

I flat out lived on the cheeseburgers in the late 80’s, early 90’s. my friends joked the s@#T out of me for eating them cause they couldn’t stand them, more for me . I would go to the food lion and buy as many as I could afford. I miss them, never tried the shakes it just seemed so BASS- ACKWARD to make a shake in the microwave, but i heard they were good. Never liked the fries, never crispy, and not the shoestring type i like best. PLEASE BRING BACK THE CHEESEBURGERS PLEASE .

I guess Im not the only person searching for a micro magic bacon cheeseburger…I lived on them in the early 90,s thought we could not get them in Canada we made frequent trips to the state to pick some up…I really wish they would bring them back

I can see you are an nostalgic, I also dearly recall the Micro Magic but I’ve accepted the fact that the world is changing and now I have plenty options for microwaving. To tell you the truth, I don’t regret anything and I am always up to try new kitchen recipes.

I loved Micro-Magic food, personally 🙂

My main memory though is of the Milkshakes that I would nuke up for a bit, and the center would still be frozen solid, but then you’d stir it a little, wait a minute, and you’d have this nice chocolate shake….

What made me suddenly remember the great red boxes was a product at my local store called ‘Quickmeal’. It comes in a black box, but advertises a ‘cheeseburger sandwich’..

It tastes a lot like MicoMagic, but without the fries and shake to go with it, it’s not as good 🙂

Ok, now for the inside scoop on Micro Magic. I was actually with the company that manufactured the products and packaged them for microwave use..not the shakes just the burgers, cheeseburgers, and what I don’t see mentioned here are the grilled cheese sandwiches with or without ham.

The reason, to the best of my knowledge, the product went off the market was due to a legal battle over the technology of the paper that was used to package the sandwiches. The technology was developed in Europe/Scandanavia and was based on a certain type of tree and the pulp that resulted from said tree. For some reason the finished paper product work extremely well with the microwaves in conducting heat to the product without making the bun and meat rubbery and unappetizing. Last I knew the product was still availabe in Europe but I can’t recall the brand name. If I find out I’ll return!

One side note, the product was made of very high quality ingredients so those of you that loved the product you can feel good about the quality!

I can’t take it. I need one. If I can’t have one then I see no reason to produce smiles anymore. And to all the Micro Magic haters, you’re entitled to your opinions… just as long as you know that they are wrong. It’s been at least 15 years since I’ve had a Micro Magic cheeseburger and yet that’s all I’ve been able to taste for days. I may never find that happiness again. Not until that melted magical cheese envelopes my tastebuds yet again. I love you Micro Magic cheeseburgers… more than I can bear to say. P.S. I am not fat.

Micro magic milkshake

I remember these from when I was a kid! The last time I had these was around 95. Like Chandra I used to eat these almost everyday when I came home from school! I only had the Milkshake around 89-91 once or twice but I did not like it.

Holy Crap! I used to eat these all the time! One time my brother almost burned down my grandmothers house because he put one in the microwave for and set it for like 20 minutes as a small child. Good times.

the fries were the absolute best. i used to eat a box and drink a faygo redpop every day after school.

My little brother would eat these almost everyday! He was picky. I still remember opening the box when they were done and adding salt and shaking the box. I was little, it was fun! lol Does anyone else remember microwaveable fries that were in a box but each fry was in its own little sleeve. Kinda hard to explain! reminds me of a box of crayons. They were skinny like McD's fries and the sleeve was made out of the same stuff hot pockets use. Don't know who made them, but my brother would switch off between them and micro magic fries.

J, I remember the fried that had their own little slots for each fry, I can't remember the brand name, but I used to eat those all the time as well.

I loved all of the Micromagic food as a kid. I hated burgers but I loved the micromagic ones. Oreida's Extra Crispy Golden Crinkles are the closest thing I can find to micromagic fries these days but they aren't quite as good. I've never been able to find anything like the burgers but crave them all the time.

I LOVED the micro-magic shakes as a kid and I was always so amazed that you could make a MILKSHAKE in the MICROWAVE. I miss them! I remember the individual-sleeve fries as well. We used to get them at Sam's Club in the 90's.

I remember getting these as a kid, but only when they were on sale because money was pretty tight back then.

I lived on micromagic food as a kid. My folks were away alot and it was a way for me to fend for myself. Brings back great memories.

Where did these go? I was just telling my boyfriend how good they were. I loved them! Great crispy fries!

my grandma lived on this stuff in the 80s due to her copd and emphysema she couldnt breath when the stove was on and i can remember her freezers being stocked full with this and diffrent microwave dinners

I remember these. But what got me thinking was of a 80s microwaveable ice cream. I think it was Macro Magic too, but not sure. maybe it is. Also, I very much remember the individual sleeved fries. Had totally forgotten all about them 'til just now. Those were good too!

there were some ice cream bars shaped like baseball mitts with a small bublegum ball in the center. those were TOO good, the texture of the ice cream was to die for.

absolutely, these things were great . the burgers were awesome too. the shakes weren't too shabby either, why do they always have to discontinue the best things in life. haha

I always ate these when I was a kid. I can remember exactly how they tasted. I loved when you would get the flimsy greasy ones at the bottom of the box. I had the burgers a couple times too and remember the distinct chemical taste. so delicious.

they still sell them in japan! when i was there last november, i picked up three boxes for my sis. despite being frozen then thawing then freezing then thawing again, she said they were still tasty! :) btw, i shot that pic up there!

i found a photo of the MILKSHAKE!! http://www.flickr.com/photos/25692985@N07/4545206252/ I post a lot of photos of gone-but-not-forgotten food on www.imremembering.com.

I was telling my daughter about Micro Magic. We actually found some microwave Burgers at Kroger in the freezer section!

Micromagic burgers and fries sustained life when I was a kid. Each week, my Dad would go grocery shopping and get me several 3-packs of the fries and a few burgers. These made the best late-night snacks. Ah, the good old days, when food came in a box, kids weren't fat because they played outside and you didn't have to wear body armor to ride a bike. 3 minutes on top of a red box to cook a burger. brilliant.

Smart Ones makes a two-pack of microwave cheese burgers and they taste just like the Micro Magic ones did. It really brought back the memories of when I was a kid and had a snack after school. After eating them, I just had to see what happened to the brand. Google led me here.

For a frozen and microwavable product, Micro Magic burgers were actually pretty good! I remember the exact flavor and it really takes me back to when I was 12. The fries were great, as good as any current frozen french fry.

This was the most awful food!! My brother and I thought it was punishment when my dad would heat us up some for dinner. My mom had gone back to school when me and my older brother were tiny and dad was left to fend for us!! He worked all day and these were easy. The only product they made that we liked were the shakes. we would gag down the burgers as long as dad gave us a shake with it!

Oh man I loved this stuff when I was a teen in the 80s. Never tried the shakes but I was addicted to the fries and burgers. I always remember nuking up some fries and a burger and taking 'em with me to eat on the way to a party or whatever. Good times!

I was HOOKED on Kroger's brand of chocolate Micro-Shakes until the other day when I went into my local Kroger store that's been well stocked in my favorite Micro-Shake flavor, chocolate for the past 12 months since I had a talk with the head manager/owner of the store and he started ordering huge batches.But I recently was in my store and seen that my chocolate MICRO-SHAKE addiction was out of stock.I completely freaked, panicked and rushed to the Management complaining of why? my Mirco-Shakes were out of stock.After a couple different tries of getting them re-stocked I was told their again being discontinued.I was morified to say the least.They just brought them back out.And they seemed to be really popular since most times their are only a couple packs left on the shelves so I know I'M not the only addict of these sweet treats.I cannot figure out why they would bring them back only to bring back a HUGE Popularity of these products ONLY TO DISCONTINUE THEM YET AGAIN? Whats the problem KROGER?YOUR JUST A TEASE!

The burgers were absolutely revolting and the fries always were a mushy mess. Whoever thinks these are good, have absolutely no sense of taste at all.

looks like mitch is either a snob foodie or his parents were too poor to get these awesome treats and was left out of the cool kids in the 80's, lmfao

Micro Magic burgers were better than good, they were great. I am 37 now and still eating McDonald's hamburgers (plain) as a distant imitation of Micro Magic. There was just something about these things. They cooked in the box - everything was perfect. They remind me of youth and my first girlfriend and 80's rock. Micro Magic fries were damn good as well. The only frozen fries I liked.

Had a serious craving for the fries tonight. So glad I'm not the only one. Faygo Redpop too, totally! I am 75% sure Act II made the fries in the sleeves. I remember those being a serviceable backup to the gold standard, or red boxed standard I should say!

wow i use to be a production opereator. making 135 micro hamburgers a minute hehe those were the days. miss Grand Prairie

MILKY WAY DRINK SHAKING AT DOVE

Dove International, which has been on a new-product surge since its 1986 acquisition by Mars Inc., disclosed Monday that it is moving a microwavable Milky Way milk shake into national distribution.

This item, packaged in a 10.5-ounce container, is something of a departure from the frozen novelties and/or ice cream bars this Burr Ridge-based firm has marketed under its new parent.

Presumably, there will be other such products for Dove International, principally a one-product company-DoveBar-until the Mars takeover. New items launched since include ice cream bars under the 3 Musketeers and Snickers labels, the latter particularly a big winner.

Whereas 3 Musketeers and Snickers were tested in the Chicago and Seattle- Tacoma markets before moving into national distribution, the new Milky Way shake is being flung into every market immediately.

Dove decided to bypass testing ''because we think the our new shake is that good,'' says Michael Stefanos, president of Dove, whose sales have increased sixfold (probably topping $100 million annually) under its new parent, privately held multibillion-dollar sales concern Mars. ''In our internal testing, everybody was `thumbs up` in evaluating the product.''

The new shake only needs 60 seconds in the microwave or 45 minutes to thaw. The convenience of the microwave, now in an estimated 53 percent of households, no doubt will have consumers zapping it.

By introducing a Milky Way shake, Dove and its parent again will be bidding to leverage a name well accepted by consumers, who have a 99 percent awareness of the brand, which dates to 1923.

The Milky Way brand is among the top five candy bar sellers in this country, a list headed by Snickers, brought out in 1932. Globally, Milky Way- it is sold under the Mars label overseas-is the top seller of all candy bars. As a candy bar, Snickers tops $500 million at retail in this country;

Milky Way another $225 million or so.

As a single item, the Snickers ice cream bar has vaulted to the top of frozen novelties, a remarkable feat considering that the brand has been on the market only since mid-1989.

Milky Way shake will be entering a category, believed to be more than $1 billion in annual sales, where most of the action is at McDonald`s, Burger King and other fast-food firms.

Competition in the supermarket freezer has been limited, with only J.R. Simplot`s Micro Magic generating any volume of consequence, less than $10 million in annual sales recently.

Stefanos and George Mullinix, Dove International`s marketing boss, think the Milky Way shake can have the same impact as did the DoveBar in its introduction to the single-serve ice cream market.

And, though DoveBar still is its flagship brand, a widening stable, including a Milky Way ice cream bar being moved from testing on to the national markets, may have the company searching for a new corporate banner.

1 SUNBEAM-OSTER AGENCY

Milwaukee-based Sunbeam-Oster Housewares, a recently merged firm, plans to consolidate its advertising into Tatham-Laird & Kudner here, which has had the Sunbeam account, or Hoffman, York & Compton in Milwaukee, agency for Oster. An estimated $4 million to $5 million in combined billing is at stake. The client is expected to decide soon, after meeting with both agencies.

On the move: Ellen M. Barry joined Continental Bank Corp. as manager of financial communications. . . . Elizabeth Becker was named brand manager of single serve products at Tombstone Pizza Co., Glenview. . . . Tom Valdiserri was appointed an account supervisor at Frankel & Co. . . . Sally Preston joined People magazine`s Chicago office as an advertising sales

representative. . . . Mario G. Bernardi was elected VP of marketing at Howe Barnes Investments. . . . Pat Stack joined Vista Marketing, a unit of Kathleen Harrington Communications Inc., as director of meetings and special events. . . . Barbo Shefte was elected a VP at Zechman & Associates.

Strictly Personal: Birthday greetings to Doug Mulay, Philip H. Anderson, Sharon Earle and Pat Signorelli.

On tap: Chicago Retail Executives Association`s Nov. 13 Chicago Marriott Downtown dinner will feature John Eyler, chairman and chief executive of Hartmarx Inc.`s Hartmarx Specialty Stores unit; Barbara Hammer, Midwestern regional vice president for Bloomingdale`s; and Harry Siegle, president of Siegle`s Home & Building Centers, discussing retailing trends. For

information, call Gary Rejebian at 312-726-4600.

Account activity: Gonnella Baking Co. to Noble & Associates/Chicago for marketing support, including advertising, of its frozen foods division. . . . Lesnik Public Relations, Northbrook, resigned its portion of Burger King Corp.`s national PR account because of philosophical differences.

- Vernon Hills-based paint marketer Rust-Oleum Corp. hears presentations Nov. 9 from Campbell-Mithun-Esty and Nov. 16 from D`Arcy Masius Benton & Bowles and Cramer-Krasselt, finalists for its $4 million to $5 million advertising account. Rust-Oleum recently ended its relationship with Ketchum Advertising in Pittsburgh as well as Ketchum Public Relations there. D`Arcy handled Rust-Oleum from 1964 to 1981 until Young & Rubicam Chicago won the account. Y&R lost it to Ketchum four years ago. Rust-Oleum appears to be in no hurry to sign a new PR firm, the priority being a new ad agency.

It explores how these herbs were utilized in rituals, ceremonies, and spells to enhance magical energies, protect against negative influences, and facilitate healing. Moreover, the Encyclopedia of Magical Herbs provides detailed instructions on how to use these herbs in various magical practices, including spellcasting, divination, and manifestation. It includes recipes for creating herbal potions, incense blends, and charms that harness the unique properties of each herb.

The encyclopedia also delves into the energetic qualities of each herb, such as whether it's associated with fire, earth, air, or water, and how these elemental influences can be utilized in magical workings. Additionally, it explores the astrological correspondences of each herb, enabling practitioners to align their magical practices with the energy of the stars and planets. In addition to its magical properties, this encyclopedia highlights the medicinal uses of each herb. It discusses their healing properties, herbal remedies, and natural remedies, offering a comprehensive understanding of the physical benefits of using these herbs. Overall, the Encyclopedia of Magical Herbs is a valuable resource for both the novice and experienced practitioner. It provides a wealth of knowledge on the spiritual, magical, and medicinal properties of herbs, enabling individuals to enhance their magical practices and improve their overall well-being through the power of nature..

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