From Concept to Reality: The Creation of the 2018 Team Mascot

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The mascot representing the team in 2018 was an important symbol that united and inspired the fans. The mascot, named "Roary," was a friendly lion with a vibrant personality. Sporting a team jersey and a crown, Roary captured the hearts of both young and old. He made appearances at every game, cheering alongside the fans and boosting team spirit. Roary became an instant hit and could be seen at various events and promotions throughout the year. His presence elevated the team's brand and created a sense of excitement around every game.


Other benefits of a sports mascot include:

A tough animal such as a lion, shark or warrior could serve to scare your opponents and promote your team as a serious challenger, while a silly monster or caricature could help you engage with the crowd through silly antics and a playful persona. Having a sports mascot will give your sports team the opportunity to sell merchandise related to your mascot, as well as send your mascot out on community events in a bid to drive sales and marketing for your sports team.

The mascot representing the team in 2018

His presence elevated the team's brand and created a sense of excitement around every game. Whether it was dancing on the sidelines or posing for pictures with fans, Roary brought a contagious energy to the stadium. Not only did Roary bring joy to the fans, but he also served as a source of motivation for the team.

Meet 'Soohorang': Pyeongchang's Mascot For The 2018 Winter Olympics

The Olympics has a long history of mascots. Many are cute animals. Others are . something else.

Meet 'Soohorang': Pyeongchang's Mascot For The 2018 Winter Olympics Getty Images Posted: 4:21 p.m. EST Feb 6, 2018

Meet Soohorang: this year's very cute and very fearsome mascot for the 2018 Winter Olympics.

With a look inspired by white tigers, designers developed Soohorang with South Korean culture and lore in mind. In describing the character, the International Olympic Committee says, "The white tiger has long been considered Korea's guardian animal."

South Korea's affinity for tiger mascots has been represented in past Olympics. The last time the country hosted the Summer Games in 1988, its mascot was the tiger Hodori. Wearing a traditional Korean hat and the Olympic rings, he was selected from more than 4,000 mascot entries.

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Hodori and Soohorang, like many other past Olympics mascots, are clearly inspired by culturally significant animals. But other countries' past mascots haven't always been so obvious.

Take for example Wenlock and Mandeville, the mascots for the 2012 Summer Olympics and Paralympics in London. At first glance, the creatures look like one-eyed humanoid blobs, but they were actually designed to look like a drop of steel used to build the Olympic Stadium. The mascots were selected over a humanized pigeon, an animated teacup and Big Ben — if Big Ben had arms and legs.

Now, as weird and as blobby as Wenlock and Mandeville might look, their design is arguably simpler than Izzy the mascot for the 1996 Summer Olympics in Atlanta.

If you're asking yourself, "What is it?," you're actually on the right track. Izzy was originally named "Whatizit." He's not an animal, a human figure or even an object, but instead, "a product of information technology."

Former officials with the 1996 Olympics told Atlanta Magazine some people were horrified with the design, but somehow, the strange creature still managed to make money from merchandise. At the end of the day, that's probably all that really matters.

This year it’s Zabivaka, the official mascot for the FIFA World Cup Russia 2018. The wolf mascot, which was selected by an internet voting system back in 2016, played a prominent part in the tournament’s opening ceremony and was designed with a “charming, confident and social” personality.
The mascot representing the team in 2018

His positive attitude and relentless support rubbed off on the players, and they couldn't help but feel motivated to perform their best. Roary became an unofficial mascot for the team, embodying their values of determination and unity. In addition to his on-field presence, Roary also made a significant impact off the field. The team partnered with various charities, and Roary became a symbol of goodwill. He visited hospitals and schools, spreading happiness wherever he went. Children, in particular, adored him and saw him as a hero. His visits brought smiles and lifted spirits, showcasing the team's commitment to the community. Overall, the mascot representing the team in 2018, Roary, played a significant role in the team's success. From energizing the fans to motivating the players, Roary served as a powerful symbol of unity and inspiration. His presence brought joy to many and left a lasting impression on the team and its supporters..

Reviews for "The Symbol of Victory: How the 2018 Mascot Motivates the Team"

1. Sarah - 2/5
The mascot representing the team in 2018 was a complete disappointment. Not only did it lack originality, but it also failed to captivate the audience. The costume looked cheaply made and the overall design was lackluster. It felt like a lazy attempt to come up with a mascot, and it certainly did not enhance the team's image. I hope they consider redesigning it in the future and investing in a more creative and engaging character.
2. Mike - 1/5
I have to say, the mascot chosen for the team in 2018 was a terrible choice. It was neither appealing nor memorable. The whole concept behind it seemed like an afterthought, and it did not resonate with fans. The costume was unimpressive and looked like it was put together in a rush. Overall, it failed to add any excitement or energy to the team's branding. I truly hope they reconsider their choice and select a better mascot in the future.
3. Emily - 2/5
The mascot representing the team in 2018 was simply underwhelming. It lacked personality and failed to establish any meaningful connection with the audience. The design was generic, and it looked like a cheap knock-off of other mascots in the league. It did not bring any unique character or charm to the team's brand. I was truly disappointed and expected something much more creative and engaging. I hope they rethink their approach in the future and come up with a mascot that truly represents the team's spirit.

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